Chapter 280: Endorsement

"Miss, this is their flyer."

In front of the Dennis Avenue store, Oliver handed a promotional leaflet to Jennifer Wiltonstein: "Although I don't know much about business and sales, I can roughly tell that this should be a very good sales strategy. To be honest, even I'm tempted now. I've been wanting to buy a bigger TV for home, and an air conditioner—I've heard it's very useful. But I really can't find the time to visit stores one by one. Now it's great: six or seven manufacturers gathered together, with many choices for each product, clear at a glance. And the variety is comprehensive, cheaper than other appliance stores, with big discounts, and they even give away freebies. I'm a bit worried—can Master Andre make a profit? He won't lose money, will he?"

"He won't lose money. You're worrying unnecessarily, Oliver."

Jennifer looked carefully at the flyer, then said with a complex expression: "I guess even during the opening promotion, his single store's net profit can reach two hundred thousand gold shields. Although the profit margin is thin, his sales volume is huge—at least a thousand customers a day."

"Two hundred thousand?" Oliver was startled: "Two hundred thousand, then a month would be six million gold shields? He has nine stores, wow, he'll recoup the costs in just a few days, right?"

"Most of the costs can be recovered on the first day, but once this so-called opening promotion ends, the returns won't be as high."

Jennifer shook her head slightly: "Currently, customers like you with pent-up demand are buying. After half a month, when all pent-up demand is released, their revenue should drop by sixty to seventy percent."

"Then the daily profit would still be sixty to seventy thousand, and two to three million a month—that's still terrifying."

Oliver couldn't help but admire: "Master Andre is truly a genius."

Jennifer thought that by then, Sunrise Company's income might be even more than that. Li Mochen could leverage the sales volume of over a billion gold shields to get more rebates from manufacturers. At that time, Sunrise's net profit could easily reach eleven to twelve percent of sales.

But at this moment, she had no mood to explain further to Oliver: "Let's go back, Oliver. Our guests are probably getting impatient."

However, Oliver's footsteps stopped in place. He looked with a strange expression at a figure across the street.

Jennifer followed his gaze and saw a tall, thin, well-dressed man standing there, staring at their store with eyes full of worry and anger.

"Oliver, do you know him?"

"No!"

Oliver shook his head: "But just now, I saw him come out of the appliance store across the street. I guess he might be the owner of that store."

"Is that so?"

Jennifer walked uninterestedly toward her car parked by the roadside: "That's not our concern, Oliver. The Appliance Retail Association is powerful, but if Andre can't handle this little trouble, he wouldn't have been able to defeat Antonio. Don't forget, behind him stands the Nathan Sports Group."

"That's true!"

Oliver shrugged, cast a sympathetic glance at the man again, and then followed Jennifer away.

...

In the conference room on the fourth floor of the Gerard Hotel in eastern Atlanta, Li Mochen, accompanied by Edward Jeffries, his exclusive agent Borg Ferguson, and personal lawyer Mike Ross, sat opposite the vice president of Catilo Apparel.

"Sign here, and here, and here—"

Under Borg Ferguson's guidance, Li Mochen wrote his flamboyant cursive signature in all the required places on the contract.

As for the contract details, Li Mochen had already read them thoroughly. The Navigator Elite Agency had secured very favorable terms for him, which he was quite satisfied with.

Next, he would endorse Catilo Apparel for two years, with an annual endorsement fee of twelve million gold shields. In the second year, Li Mochen could choose to continue the contract or terminate it.

The endorsement fee was a bit low, but it was in line with those monster geniuses on the East and West Coasts. In exchange, the contract term was very short. This was because the agency considered that his fame and influence would grow day by day, especially after the national individual competition a few months later, when his national exposure would rise by one or two levels. So signing a long-term contract now would be very disadvantageous.

This was also because Edward Jeffries had high hopes for Li Mochen's future, believing his achievements would surpass those so-called monsters by a level.

After both parties signed the contract and took photos under the glare of a dozen flashbulbs, a celebration reception followed. Edward pulled Li Mochen aside.

"Amo, I must congratulate you. I've heard that your stores are doing very well, right?"

"Of course they're doing well. We're having an opening promotion with big discounts. Whether we can make money in the long run depends on daily sales after the promotion."

But even as Li Mochen said this, there was a hint of joy in his eyes. After all, this was his first business venture since coming to this world. Seeing it succeed brought him great pleasure and a sense of accomplishment.

The key point was that the appliance retail market was huge, and Sunrise Company had a bright future.

"I know, Amo. This is what the East calls 'concealing one's wealth' and 'hiding one's light under a bushel,' right? Your stores won't lose money no matter what. Amo, I've noticed that some of your personality and behavior are very similar to Easterners, probably influenced by your father. But while modesty is a virtue in the Eastern world and can be likable in daily life, in business, acting like this won't do. It will be seen as hypocrisy and lack of confidence. You need to show strong confidence in front of everyone to gain an advantage in various business negotiations, whether with banks or your partners. Especially if your company plans to go public in the future, you need to paint a rosy picture for potential investors and start building momentum for your company now. You also need to make all customers believe that your Sunrise Appliance Retail is the best in all of Atlanta, even America, and that buying appliances from your store is the best choice. And as a fighting star, you need to fully showcase yourself and increase your exposure."

Edward gave Li Mochen some advice, then got to the point: "So now, you must demonstrate your strength from all angles. But this strength can't be too excessive, or it will backfire with the public and hurt your commercial value. When people see you as a god, not as someone like them, they will psychologically separate themselves from you."

Li Mochen frowned: "You still want me to drag out the match this afternoon as long as possible?"

"These aren't contradictory."

Edward smiled: "So yesterday, I discussed with Mr. Peyton about making a small adjustment to your persona. Would you like to hear it?"