Chapter 1053: A Drastic Remedy

Life is actually a journey with no refunds; you can only move forward, never backward.

Zhao Fusheng understood this better than anyone.

For him, the effort he put into stabilizing Future Film was no small price.

But as he said, one must follow one's heart. If, living a second life, he still had to be timid, then life would be far too dull.

Although Jiang Wen and Yu Feihong were surprised by Zhao Fusheng's ideas, they had to admit his creativity was truly compelling.

Whether from personal friendship or practical interests, the terms Zhao Fusheng offered were hard to refuse.

Even Yu Feihong's hesitation was only because she had a good relationship with her original agency's boss and was nostalgic.

And Jiang Wen's words had already successfully persuaded Yu Feihong.

After all, in terms of friendship, Zhao Fusheng's relationship with her was equally strong, so it balanced out.

That being the case, naturally one goes where the money is.

Yu Feihong was also human and needed to eat. Having a well-off family didn't mean she had no needs of her own.

Moreover, even charity required money these days.

Though reluctant to admit it, Yu Feihong had to say that Zhao Fusheng's terms were too good; no one would choose to refuse.

"Alright, I agree," Yu Feihong said, nodding at Zhao Fusheng.

Regardless, as Jiang Wen said, even in terms of friendship, Zhao Fusheng was no less close to her than her previous agency boss. She had no reason to refuse Zhao Fusheng.

Zhao Fusheng smiled with satisfaction. For him, the addition of Yu Feihong and Jiang Wen enriched his plan.

He looked forward to seeing the expressions of those who had schemed against him when the news got out.

…

…

When Fan Baobao returned home that evening, Yu Feihong and Jiang Wen had already left. Though a bit puzzled, she didn't ask much, knowing Zhao Fusheng must have his reasons.

With age and experience, Fan Baobao had gradually realized that Zhao Fusheng often considered things from a different perspective than hers.

As they say, the higher you stand, the farther you see. That's really true.

Everyone's position differs, so they see different truths, and naturally, they make different decisions.

Like the moon, which waxes and wanes, life is not a smooth road, and one cannot avoid gains and losses. Strolling along, meeting by chance, seeing between leaving and staying. I have a sigh, to while away this floating life.

If one could understand this, perhaps life wouldn't be so hard.

"By the way, I might need to go abroad in the next few days," Fan Baobao said to Zhao Fusheng after dinner.

Zhao Fusheng was startled: "Abroad?"

"Yeah, President Zheng negotiated an ad for me. It's a foreign luxury brand that wants to sign me as a brand ambassador."

"Brand ambassador?" Zhao Fusheng frowned. "Can't you be a spokesperson?"

When it came to advertising, he was an expert.

Zhao Fusheng knew well that in advertising, there was often a big difference between a spokesperson and a brand ambassador.

Many people mistakenly think a product's spokesperson and brand ambassador are the same. But that's not correct. Although occasionally they are the same person, in most cases, true advertising professionals know that the depth of cooperation for a spokesperson is greater than that for a brand ambassador.

Though determined by the manufacturer, this has become the norm in most advertising circles.

For example, later some domestic celebrities often attended various fashion week shows. Many netizens mistakenly thought they were just crashing the red carpet, but in reality, there's a big difference.

Most of them appear as brand ambassadors because the products they endorse have advertising contracts there.

Simply put, as brand ambassadors, they can watch the shows, but to walk the runway, they need to become spokespersons.

Once you become a spokesperson, you can no longer use similar products from other brands.

If you see a celebrity completely ignoring a show's sponsor's products, it proves they are a spokesperson for a similar product from another brand.

"Come on, being a spokesperson isn't that easy to negotiate," Fan Baobao rolled her eyes at Zhao Fusheng. "It's a European luxury brand. I'd be satisfied with a Greater China brand ambassador contract. A spokesperson? I don't have that kind of fame."

She was telling the truth. Merchants set high standards for choosing spokespersons: not only must the image fit, but they also need fame. At the very least, Fan Baobao wasn't even a second-tier artist yet. Getting this luxury brand ambassador contract was already thanks to Zheng Yao's consideration of her being the boss's wife.

As for being a spokesperson, if Fan Baobao dared to make that request, Zheng Yao would definitely shoot it down.

Of course, Fan Baobao wasn't that kind of person. Her principle was always to avoid causing trouble for others, especially now that she knew Future Advertising was her own family's business. She was even more reluctant to put the company in a difficult position.

Seeing this, Zhao Fusheng said nothing more. After all, Zheng Yao was in charge of the advertising company, and he hadn't even been doing planning lately. Jumping in rashly might get him criticized.

Though he was the boss, Zhao Fusheng was still a bit intimidated by his former counselor, now his top confidant.

"I'll arrange for Yang Panpan to go with you," Zhao Fusheng said after a moment's thought, deciding to send someone with Fan Baobao. After all, it's safer to have a familiar person when traveling to unfamiliar places.

Fan Baobao understood his intention and nodded without objection.

"By the way, there's something I want to discuss with you," Zhao Fusheng said, and then told Fan Baobao about his conversation with Yu Feihong and Jiang Wen that day.

A studio?

Fan Baobao looked blank. After a long pause, she said, "What does this have to do with me?"

Clearly, in her mind, she was far from being an artist at the studio level. More accurately, Fan Baobao felt that no matter how beneficial the studio was, it held no appeal for her.

Zhao Fusheng sighed. His girlfriend was adorably clueless.

"I know you don't care. I'm asking if you think this model is feasible," Zhao Fusheng said helplessly, looking at Fan Baobao.

Tilting her head in thought, Fan Baobao finally nodded: "Pretty good. At least from an artist's perspective, everyone would want to cooperate with you."

She was being honest. Although this cooperation model Zhao Fusheng proposed would surely be disliked by investors, it was a win-win for artists.

Zhao Fusheng nodded and smiled, saying nothing more.

Since even Fan Baobao thought the plan was feasible, it must be really good.

He had originally thought Fan Baobao might find the plan impractical.

The next steps were simpler. Zhao Fusheng contacted Bai Jie and informed her of his plan.

Bai Jie was startled at first, wondering if Zhao Fusheng had gone mad. But upon reflection, she found the plan seemed feasible.

Then...

She handed everything over to Zhao Fusheng.

"Hey, don't you have people under you? Why are you dumping everything on me?" Zhao Fusheng asked Bai Jie in surprise.

"My esteemed boss, don't you know how picky Stephen Chow is with his films? Right now, the whole company is spinning like tops for that movie. Go to the office and see how many people are left."

Zhao Fusheng was stunned: "Then what about the theater project..."

Before he could finish, Bai Jie interrupted: "Haven't you noticed? Only that one team is in the capital now."

Zhao Fusheng then remembered that, as Bai Jie said, many of Future Film's staff weren't around.

"In that case, let's put my plan on hold for now," Zhao Fusheng said to Bai Jie after some thought.

Bai Jie was taken aback: "Why?"

To be honest, although Zhao Fusheng's idea was a bit fanciful, if implemented, it might bring some changes to Future Film.

So she was very surprised to hear him say to postpone it.

Zhao Fusheng explained his entire plan with a wry smile, finally saying, "I originally wanted to do something big, but now it seems we should wait until the movie is finished."

Bai Jie fell into thought. Zhao Fusheng's consideration wasn't unreasonable. The company's scope had expanded a bit, and rushing into this might be overwhelming.

After a long while, Bai Jie said to Zhao Fusheng, "How about this: first leak the news about Jiang Wen and Yu Feihong, then we slowly proceed with the next steps."

Zhao Fusheng had no objection. He was discussing this with Bai Jie anyway.

Although as the boss he could offer suggestions, remember that Bai Jie was the one in charge of Future Film, not him.

And so it was decided. Zhao Fusheng then called Jiang Wen and Yu Feihong to set the signing time. As for the specific contract details, Bai Jie would arrange for someone to handle it.

After all, these two were Zhao Fusheng's close friends and well-known figures in the industry, so they couldn't be handled casually. It would take some time.