Chapter 0145: Mobile Phone Advertisement

What is a bystander?

A bystander is a kind of calm detached from the state of affairs, capturing the elusive essence of emotion through the perspective of an observer.

It is often said that the onlooker sees the game best while the player is lost. In Zhao Fusheng's view, Li Jian was now walking the same path he had taken when he was in a band.

Joining a record company and releasing a bunch of albums—if Li Jian continued down this road, Zhao Fusheng believed he would end up as a mediocre singer, not the poet of music.

Precisely because Zhao Fusheng knew the hidden thoughts in Li Jian's heart, he dragged him into the water.

Future Advertising?

Upon hearing Zhao Fusheng's words, Li Jian found it utterly absurd. Just from the name, it was clearly an advertising company—what did that have to do with him?

Zhao Fusheng laughed: "That's right. It's an advertising production company where I hold most of the shares. The previous Renshengyuan Qingpian lozenge ad, and the Brain Gold ad set to air on New Year's Day, were both designed and produced by our company."

Li Jian was stunned. Of the two products Zhao Fusheng mentioned, he had seen the former on TV and was deeply impressed, while the latter was quite famous in Beijing. After all, Zhu Yushi was a master of hype. Although the TV ad hadn't aired yet, other forms of advertising had already saturated major cities like Beijing and Shanghai.

Now Zhao Fusheng told Li Jian that he was the boss of this advertising company. Though surprised, Li Jian didn't find it impossible. The reason was simple: over the past few days together, Zhao Fusheng had left a profound impression on him.

A mature young man beyond his twenty years—that was the image of Zhao Fusheng in Li Jian's mind.

"Brother Li, what do you think? If—just if—I exchanged some resources from the advertising circle for some from the entertainment circle, who would be stronger, Qingcheng Culture or my Future Advertising?"

Zhao Fusheng asked Li Jian calmly.

Li Jian paused for a moment, then took a deep breath: "That depends on how big your advertising company can become."

Zhao Fusheng nodded. Li Jian's words made sense. Today's society was no longer the innocent one where people couldn't bear to deceive each other. The rapid economic development had brought increasing restlessness, and people valued material interests more and more.

In simple terms, the more benefits you can bring to others, the more they will give back to you.

Setting aside blood relations, so-called friendship is built on exchanging interests. Even the closest friends, without a bond of interests, will eventually drift apart.

The ideal of a friendship as pure as water is extremely rare in today's society.

At least, in the respective understandings of Li Jian and Zhao Fusheng, it was too rare.

Li Jian's meaning was clear: if Zhao Fusheng's advertising company could become a well-known enterprise in the industry, then not to mention Qingcheng Culture, even the top music production companies in the country would have no power over him. Instead, they would have to lower themselves to please Zhao Fusheng.

The reason was simple: what is a singer? A star. Since they are stars, they must bring benefits to the company. And the benefits from advertising endorsements are undoubtedly huge, something no businessman would willingly give up.

Even top stars would use every means to fight for an advertising endorsement, let alone others.

But conversely, if Future Advertising wasn't strong enough, then others could declare that they absolutely would not use Future Advertising for their endorsements. At that point, the initiative would be in their hands.

"Let's wait and see, Brother Li." Zhao Fusheng chuckled lightly and said calmly: "I think, Brother Li, you could go study for a while. What do you think?"

Li Jian was taken aback, then understood Zhao Fusheng's meaning and nodded: "Yes, I came into this halfway. I need to recharge my batteries."

At this moment, the best choice for him was to retreat bravely, not giving Qingcheng Culture a chance to target him.

For someone who wants to study and recharge, a ban is nothing but a joke. If he's not even in the circle, banning him or not makes no difference.

Hanging up the phone, Zhao Fusheng let out a long breath, but his face turned grim. He hadn't expected He Yunzhi to play this card—not only refusing to back down but even kicking Li Jian out. If he hadn't just managed to persuade Li Jian, he might have become an enemy by now.

Though he didn't care much, the problem was that Zhao Fusheng felt very uncomfortable. Why should they scheme against him, refuse to admit fault, and then put on a posture of fighting to the death?

Taking a deep breath, Zhao Fusheng felt he needed to teach Qingcheng Culture a lesson.

For him, entering the entertainment circle or not didn't matter; making money was the most important thing. But He Yunzhi and Mu Qingwan's actions made him unhappy.

After thinking it over, Zhao Fusheng decided that to teach Qingcheng Culture a lesson, he still had to start from the entertainment circle.

In terms of financial strength alone, comparing Zhao Fusheng to Qingcheng Culture was like an ant trying to shake a tree—a fool's dream. As for connections in Beijing, he knew that the families behind Mu Qingwan and He Yunzhi, who could run a music company, were beyond his reach.

So to teach them a lesson, he had to use commercial means.

With that in mind, Zhao Fusheng picked up the phone on the bedside table and dialed Zheng Yao's number.

"Hello, Teacher Zheng, it's Zhao Fusheng."

"Hmm, are you back from Beijing?" Zheng Yao asked in surprise.

"No. I have something to ask you. Have we gotten any new advertising orders recently?" Zhao Fusheng continued.

Since winning the Brain Gold ad campaign, Future Advertising had made a name for itself in the northern advertising industry. Many companies hoped Future Advertising would take on their product ads.

After all, this industry is king of creativity. In the end, as long as your creativity is novel enough, it holds sufficient appeal for businesses.

As for the scale of the advertising company, no one cared anymore.

Zheng Yao thought for a moment: "There are a few, but they're all small orders. For a bigger one, there's only one. I was waiting for you to come back and give me advice."

"What product?" Zhao Fusheng asked after a moment's thought.

"Mobile phones. Boss Zhu referred it. He said a friend from Guangdong is representing a foreign mobile phone brand and wants us to help." Zheng Yao said helplessly: "And he specifically named you to handle the planning personally."

Zhao Fusheng hummed in acknowledgment and nodded lightly: "I understand. Reply to him that we'll take this job."

Hanging up the phone, a smile crept onto Zhao Fusheng's lips. Truly, when you're sleepy, someone sends a pillow. He was eager to see how Qingcheng Culture would contend with him now.