Chapter 1577 Spring Festival Gala

None of us know the meaning of life, yet all things in the world strive so hard to live.

So often, people just keep going like this.

When those who once loved each other deeply truly miss each other, one party's disappointment and despair become the other's joy and relief. This is the ugliest part of human nature compared to animals.

Fortunately, Zhao Fusheng met Fan Baobao.

Even though he now possesses much more, their feelings for each other have remained the same.

Even though Zhao Fusheng is now worth billions of dollars, Fan Baobao has never asked for shares in any subsidiary of Future Group, and even her position as an independent director of Alibaba was only taken at Zhao Fusheng's request.

In Fan Baobao's view, Future Group is Zhao Fusheng's career, the empire he built from scratch with all his heart and mind. The only one qualified to share it is the little girl in her arms, waiting to be fed.

As for herself, Fan Baobao believes that her career is Zhao Fusheng.

As for acting, it's a job.

If she had to choose between her acting career and her family, Fan Baobao would unhesitatingly choose the latter.

Of that, there is no doubt.

Zhao Fusheng also understands her thoughts, but in his view, he doesn't want Fan Baobao to give up her acting career because of him, since it's her passion.

Turning Fan Baobao into a vase that revolves around him all day is not what Zhao Fusheng wants to see.

Everyone has the right to choose how to live, whether it's Zhao Fusheng or Fan Baobao.

For two people living together, if only one side gives, it will eventually become a burden to the other. Only mutual giving can make a relationship last in the truest sense.

……

……

Entering 2007, Zhao Fusheng increasingly felt that this world was very similar to the one he had experienced in his previous life.

Or rather, in terms of development in certain major directions, they were almost identical.

Among these, what Zhao Fusheng cared about most was undoubtedly Alibaba's listing.

Before the Spring Festival, Ye Jing called Zhao Fusheng. The film crew in the United States had been assembled, and "Iron Man" was about to start shooting.

"Americans are really efficient!"

Ye Jing said seriously to Zhao Fusheng on the phone, "It hasn't been long, and the entire crew is already in full swing. The preliminary preparations are complete, and in another week, filming will officially begin."

Zhao Fusheng frowned: "So you can't come back for the Spring Festival?"

"Yeah."

Ye Jing smiled: "Remember to give me overtime pay!"

Spending the Spring Festival in a foreign country—it's easy to say, but not so easy in reality.

"No overtime pay."

Zhao Fusheng laughed: "Anyway, my name won't be on the co-producer list for 'Iron Man.' See if you dare not do it."

"Hahaha..."

Ye Jing laughed heartily, naturally understanding what Zhao Fusheng meant.

Actually, he wasn't that bothered about not being able to go home for the New Year.

After all, for Ye Jing now, having the opportunity to become a co-producer of a Hollywood film, with his name in the opening and closing credits, was definitely an honor.

Even many years later, people would probably still remember this.

After all, for Chinese filmmakers, this was a first.

Zhao Fusheng didn't care much, but Ye Jing undoubtedly took it very seriously.

"Learn more. We'll eventually make big films too."

Zhao Fusheng said to Ye Jing seriously.

This was his heartfelt words. Although the development of the domestic film and television industry might seem slow to outsiders, far from Hollywood's industrial model, Zhao Fusheng knew very well that before long, China's film and television industry would enter a fast track.

By then, a steady stream of domestic blockbusters would astonish everyone.

Even Hollywood would have to deliberately cater to Chinese audiences.

Several Marvel movies even held their premieres in China, releasing earlier than in North America.

"Don't worry, I know what to do."

Ye Jing understood Zhao Fusheng's meaning and nodded.

He naturally didn't know how the future would unfold, but as a Chinese filmmaker, how could he not have a desire for success?

"By the way, Kevin Feige really trusts Jon Favreau."

Ye Jing said to Zhao Fusheng just before hanging up.

Zhao Fusheng smiled: "Don't interfere with whatever those two do. Those guys have some skills."

This was true. In the world Zhao Fusheng had originally experienced, these two had saved Marvel from near collapse. So he had full trust in them.

He who employs the wise does not doubt them; he who doubts them does not employ them. Zhao Fusheng had that much magnanimity.

Ye Jing nodded and said no more.

He was just reminding Zhao Fusheng. Since Zhao Fusheng thought it was fine, he naturally wouldn't say anything else.

……

……

Time flew by, and soon it was the Spring Festival.

For Chinese people, the Spring Festival is not just a holiday or a culture; it has become a symbol of civilization.

This year's Spring Festival Gala, due to cooperation with CCTV, Future Advertising became the planning company for the ads before and after the gala. The entire company racked their brains over it.

Zhao Fusheng didn't get involved. Although his reputation as a gold-medal planner had become legendary in the industry, a boss worth billions personally doing ad planning would be too degrading.

CCTV understood this too, so they didn't invite Zhao Fusheng to step in.

"Spring Festival Gala ads?"

In the office of Future Group, Zheng Yao looked at Zhao Fusheng in surprise.

Just now, he had suddenly suggested to her that Future Advertising should get involved in Spring Festival Gala advertising.

"Yes, during the gala time."

Zhao Fusheng smiled and said to Zheng Yao, "I checked earlier. CCTV values the gala, but they don't seem to pay much attention to the advertising sponsorship for it."

"So?"

Zheng Yao frowned slightly, looking at Zhao Fusheng: "You mean we should be the sponsor?"

Zhao Fusheng nodded: "Not just being the sponsor, but reminding CCTV that this is a prime time slot."

He hadn't expected that in this world, Spring Festival Gala ads were so undervalued—it was like throwing money out the door.

"And the amount..."

Zheng Yao hesitated and said to Zhao Fusheng, "CCTV won't be easy to negotiate with."

After all, they were a government agency, and everyone knew what that meant.

"We're cooperating with them, not doing it alone."

Zhao Fusheng smiled: "Tell them they can insert ads before and during the gala, but those ad slots need our naming rights, and no matter which company wins the bid, the ads can only be planned by Future Advertising. Understand?"

For a moment, Zheng Yao was stunned, unable to speak for a long time.

After a while, she looked at Zhao Fusheng and gave a thumbs up: "Brilliant, absolutely brilliant!"

This guy really was a born profiteer, coming up with such an idea.

But Zheng Yao had to admit that Zhao Fusheng's idea was very creative. It would benefit both CCTV and Future Advertising. She believed those officials at CCTV wouldn't refuse his proposal.

"Also, Future Advertising needs to open up new markets."

Zhao Fusheng thought for a moment and said to Zheng Yao, "Many young people now like stars from Korea and Japan. We can consider using them as endorsers, especially Korean ones. They're cheap and obedient, easy to manage."

He paused, hesitating: "But there are risks. If relations between the two countries sour, we'll definitely be affected."

Then he shook his head: "Consider the risks carefully."

Clearly, this decision could only be made by Zheng Yao, since she was the company's CEO.