Chapter 1845: Practice and Theory

What is the most important thing in advertising?

Of course, it's the effect.

Take Evergrande as an example: does making money from football work?

Nonsense!

In China, running football is a losing business, after all, it's a high-investment, low-return industry.

But why would someone as smart as Boss Xu make such a choice?

Figuring out what the higher-ups want is one aspect; the other, of course, is for advertising.

Although the club doesn't make money, even suffers heavy losses, the company's visibility has been boosted. From the initial real estate development to later industries like milk powder, mineral water, grain and oil, all are full of gimmicks. Used well, there's a chance to change market share.

Also, various advertisements on team uniforms, naming rights, even the billboards around the stadium and ad fees on tickets, are all promotional tools.

And this is undoubtedly very effective for the Future Group.

However, Zhao Fusheng is not interested in football, a fact Zheng Yao has long known, so he told her they could choose other projects to sponsor.

Zheng Yao, for her part, had no objection to this.

She would accept any suggestion beneficial to the company's development.

This is a matter of principle for a professional manager.

Moreover, with the Olympics approaching, doing this would also benefit the Future Group.

"Then I'll make the arrangements."

After considering for a long time, Zheng Yao said to Zhao Fusheng.

Zhao Fusheng nodded, said nothing more, and hung up the phone.

……

……

Actually, to be fair, if it's about gaining attention, sponsoring the men's football team might be the most effective method, after all, men's football has high visibility and attracts eyeballs.

But Zhao Fusheng wasn't doing this to cater to certain people; he intended to build a reputation.

Moreover, if it came to sponsoring the Chinese men's football team, Zhao Fusheng felt he might as well spend the money on buying meat to feed dogs.

At least dogs know how to bark; the men's football team?

Heh...

After finishing the call and returning to the room, Zhao Fusheng saw Fan Baobao sitting there, holding a book in her hand.

"What are you reading?"

Zhao Fusheng asked casually.

"A book on acting," Fan Baobao replied. "Written by Grotowski."

"Who?"

Zhao Fusheng looked completely bewildered, having no idea what Fan Baobao was talking about.

Fan Baobao laughed and explained to him: "Grotowski is a twentieth-century theater master, a director and theorist who has profoundly influenced contemporary theater."

"Oh, a European, right? There are a lot of 'skis' over there..." Zhao Fusheng said with a smile.

In his memory, in Europe and the Soviet Union, there were many people with names ending in 'ski.'

"Nonsense, he's the founder of Poor Theatre."

Fan Baobao reached out and punched Zhao Fusheng; this guy always liked to talk nonsense.

Zhao Fusheng was even more confused. What was all this?

"You, a screenwriter, don't even know about Poor Theatre," Fan Baobao teased.

Zhao Fusheng laughed heartily: "Why would I, a screenwriter, need to know about Poor Theatre? If you don't believe me, ask those actors; I bet nine out of ten don't know either."

Fan Baobao nodded; what Zhao Fusheng said was true.

Poor Theatre is a theatrical theory founded by Grotowski, exploring the essence and characteristics of dramatic art, attempting to re-establish the intimate relationship between actors and audience.

But for most actors, this kind of theoretical stuff is basically like talking to a brick wall.

This is not mockery, but a solid fact.

Except for professional actors like Huang Laoxie, most actors are either career-switchers or transferred from other departments. Asking them to be familiar with those acting theories is simply forcing them to do the impossible.

Old-school actors are better off, but those new actors, especially those who debuted after the millennium, can't even fully master acting skills, let alone theory.

Of course, this doesn't mean their poor acting skills are related to this.

Theoretical knowledge is important, but it only plays a supplementary role. What truly determines an actor's level is actually talent.

In other words, it's what they call 'the ancestor giving you a meal ticket.'

There are many actors in China, and the younger generation does have skilled actors. At least, in Zhao Fusheng's impression, among the younger actors, there are several skilled ones, both male and female, with strong talent in acting.

Some are even more impressive, surpassing many so-called 'veteran actors' with just one or two performances.

As long as they don't waste their talent, they are bound to succeed in the future.

Of course, there are also those who are overrated.

Zhao Fusheng couldn't remember the specifics. For those young actors, he only found them familiar. The only ones he truly remembered were probably the sibling pair from 'Take My Brother Away.'

As for the rest, he really couldn't recall.

In his impression, it seemed that Wu Jing had made a sci-fi film with very high box office, in which a girl's acting was hyped up, with a bunch of press releases showing how amazing her acting was.

But on second thought, that girl seemed never to have carried a movie or TV series on her own; she always collaborated with big-name actors. Even in Wu Jing's sci-fi film, it wasn't her acting that held it up.

In impression, it followed the same path as the former 'Beijing circle princess.'

And after the Beijing circle princess announced her relationship, she no longer collaborated with veteran actors or big names, her reputation plummeted, and no one praised her acting as 'explosive' anymore.

The intricacies here are obvious.

Of course, this has nothing to do with Zhao Fusheng. Fan Baobao's current reading of theoretical books undoubtedly indicates she intends to put effort into stage plays.

"By the way, what do you think if I focus on stage plays from now on?" Fan Baobao asked Zhao Fusheng.

She had never planned to work in Zhao Fusheng's company.

The reason was simple: Fan Baobao didn't want her presence to make Zhao Fusheng feel awkward.

You see, Fan Baobao was well aware of Zhao Fusheng's feelings for her. If she worked in the Future Group, it would undoubtedly force Zhao Fusheng to make some personnel arrangements and changes.

As the boss's wife, a low position wouldn't do, but if the position was too high...

Fan Baobao knew her own abilities too well. She couldn't even manage a dozen people, let alone hundreds or thousands.

She had tried to learn corporate management before, attempting to share Zhao Fusheng's burdens, but after a period of effort, she found that this was not a problem that effort could solve.

Talent is sometimes really important, even determining a person's fate.

Although hard work is a good thing, it doesn't guarantee success, because in many industries, hard work is just the basics.

You work hard, but others don't slack off either.

In such a situation, everyone is on the same starting line.

And at that point, talent becomes the most critical factor.

Clearly, Fan Baobao had no talent for corporate management.

Since that was the case, she naturally chose to give up.

Persistence is a good habit, but pointless persistence is meaningless and can even become a hindrance to development.

"Sure."

Zhao Fusheng nodded indifferently, not opposing Fan Baobao's words.

In fact, he knew all about Fan Baobao's little thoughts.

But for Zhao Fusheng, what Fan Baobao did didn't really matter; her happiness was the most important thing.

The reasoning was simple: at this point, Zhao Fusheng truly didn't mind what Fan Baobao did. He had worked so hard all this time just so the two of them could live happily and contentedly, right?

"You can do anything."

Zhao Fusheng smiled and said: "The child has Mom to help look after. After having the second one, if you like acting, you can occasionally go out and act, just like Zhou Yun."

He paused, then shrugged: "But I guess even if you go out to act now, it wouldn't be much fun."

Fan Baobao glared at him speechlessly and said irritably: "It's all your fault."

Zhao Fusheng looked innocent; having money wasn't his fault.

"Why don't you argue with me?"

Fan Baobao pursed her lips and smiled, lying on her side and fiddling with Zhao Fusheng's arm: "Do you think I'm right?"

Zhao Fusheng simply pulled her close, rubbed his head against hers a few times: "Stop it, it's not a mistake that your husband is rich. You know, there aren't many men as rich and handsome as me left..."

"Pfft..."

Fan Baobao pouted and muttered something, then kissed Zhao Fusheng on the cheek: "Always bragging."

"Look at you, even Gu Tianle said I look like him."

Zhao Fusheng grinned, looking very pleased.

Fan Baobao looked helpless: "Please, leave the unremarkable Gu Tianle alone."

The so-called 'unremarkable Gu Tianle' meme, Fan Baobao had heard from Zhao Fusheng.

Zhao Fusheng laughed heartily, in an exceptionally good mood.

If being rich is a mistake, Zhao Fusheng would rather be wrong for a lifetime.

Although money isn't everything, without money, you really can't do anything. After all, eating and drinking cost money, and a big family with old and young also needs money.

Zhao Fusheng wasn't the pedantic type; making money was undoubtedly very appealing to him.

Well, everyone needs some pursuit.

Some people like beautiful women, some like luxury cars, some enjoy the mountains and rivers, while Zhao Fusheng prefers making money.

To be precise, Zhao Fusheng enjoys the joy of making money, especially the happiness of making life more comfortable for himself and his family, which is undoubtedly a very pleasant thing.

No one is born to eat chaff and swallow vegetables. Those who have the chance to enjoy delicious food but still choose to endure hardships are either idealists or crazy.

Zhao Fusheng is neither an idealist nor crazy, so he does care about material enjoyment.