Chapter 0191 Charity and Advertising

Whether sincere or not, Han Pojun's meaning was clear: he wanted Zhao Fusheng to persuade him.

Zhao Fusheng pondered for a moment, then slowly spoke: "As a foreign brand, the most important thing for Aipu phones to enter the domestic market is to deepen the impression in consumers' minds. So we need to invest a large sum of money to shoot a series of advertising campaigns, using the advantage of endorsers to expand visibility."

"What kind of endorser?" Han Pojun asked slowly.

Zhao Fusheng smiled and said: "A celebrity with high enough visibility, good image, healthy, and able to maintain high exposure would be suitable. Liu Dehua is very fitting. As for female celebrities, to be honest, I'm still evaluating. For now, Zhou Feifei is a candidate I'm fairly satisfied with. But I suggest that besides these endorsement activities and advertisements, Aipu phones should start sponsoring student activities at major domestic universities. The money doesn't need to be much—a few tens of thousands per school—this helps build the brand's image among young people."

Hearing Zhao Fusheng's words, Han Pojun smiled and gave him a deep look.

Turning his head, he looked at Han Bin: "You've met Zhou Feifei. What do you think?"

"Not bad," Han Bin said after thinking, giving such an answer.

Han Pojun nodded, then looked at Zhao Fusheng and suddenly laughed: "You know, just based on what you said, it wouldn't be too much for Zhou Feifei to warm your bed."

Zhao Fusheng was startled, then smiled wryly, but couldn't tell whether Han Pojun's words were sincere or not. After all, this old fox's emotions were unreadable; even with Zhao Fusheng's considerable experience, it was hard to guess what he was thinking.

At that moment, Han Pojun walked while asking Zhao Fusheng: "Anything else?"

Zhao Fusheng nodded and continued: "You must be clearer than I am about the domestic situation, Chairman Han. The current advertising market is in an era of wild growth, not yet mature strictly speaking. But I think we can seize this opportunity to quickly capture the market through overwhelming publicity."

"Oh?" Han Pojun stopped and looked at Zhao Fusheng: "So confident?"

Zhao Fusheng nodded: "If you follow my plan for promotion, barring accidents, I think Aipu can capture seventy percent of the market share within six months."

Hearing this, even Han Pojun was stunned, and Han Bin blurted out: "You're not bragging, are you?"

Zhao Fusheng smiled calmly and said: "The plan is in my mind. It depends on whether you, Chairman Han, dare to take the gamble."

"Hahahaha!"

Han Pojun laughed loudly, his voice echoing across the empty mountain. After a long while, he looked at Zhao Fusheng: "Tell me your specific plan."

"Chairman Han, do you know about the Hope Project?" Zhao Fusheng asked Han Pojun.

Han Pojun nodded: "I've heard of it, and I've donated money before."

Hearing this answer, Zhao Fusheng was quite surprised, not expecting Han Pojun to be someone willing to do charity.

Han Pojun smiled. "You don't think someone like me is a heartless, unscrupulous capitalist, do you? Everyone has kindness; it's just a matter of how much they give. To me, a few million isn't much, but it can help a lot of people. Why wouldn't I do it? At the very least, it brings peace of mind..."

Zhao Fusheng fell silent. He had to admit that if one stopped tearing things apart, one would find that the so-called innate goodness is that unaccountable love hidden deep in the heart.

"Were there any media reports on that donation of yours?" After a moment's thought, Zhao Fusheng asked Han Pojun.

Han Pojun shook his head. "No need."

The arrogance in his words was palpable.

Zhao Fusheng nodded. "In that case, we can make a promise: for every Aipu phone sold, one yuan will be set aside as a scholarship fund donated to Project Hope."

"What?"

Han Bin was stunned and blurted out, "Are you crazy? How much money would that cost?"

Zhao Fusheng ignored him and calmly looked at Han Pojun. "Although charity requires a high investment, it can help Aipu phones and even Chairman Han's company build a great reputation. And starting early next year, we'll sponsor five thousand yuan to each university in Beijing, Shanghai, and the coastal areas for their major events, expanding Aipu's influence across the entire developed region of the country..."

Listening to Zhao Fusheng, Han Pojun said nothing more, just stood there as if pondering something.

Zhao Fusheng remained silent at this. His plan incorporated some of his own innovations as well as ideas he had glimpsed in his previous life. In fact, even he hadn't expected to come up with such a detailed scheme.

Han Pojun was about to speak when the assistant, who had been trailing a few steps behind, approached with a bulky mobile phone. After whispering a few words, Han Pojun gestured to Zhao Fusheng and stepped aside to take the call.

Han Bin came over to Zhao Fusheng and said in a low voice, "Are you crazy? The promotion plan you told me about earlier wasn't like this."

Zhao Fusheng nodded. "I only thought of this after returning to Ninghai. To be honest, it's a bit risky and requires a significant investment. I'm worried you don't have the authority to decide."

Han Bin fell silent. Although his father had agreed to let him oversee the Aipu phone project, he had to admit that the plan Zhao Fusheng described would require a total promotional budget of over a hundred million. Even his father would have to think twice before committing to such an expense.

"It's not that exaggerated. The main cost is the investment in schools. According to my plan, we'll only sponsor undergraduate institutions. There are only about three hundred undergraduate universities in the country, so the maximum expenditure won't exceed fifteen million. As for the donation matter, there's no need to worry until we have the sales figures..."

Hearing this, Han Bin frowned. Although what Zhao Fusheng said made sense, he still felt that this approach seemed somewhat unconventional.

Seeing Han Bin's expression, Zhao Fusheng sighed. "You're willing to offer Andy Lau tens of millions. If we adopt this plan, both Andy Lau and Zhou Feifei would be more than happy to be our spokespersons for just a token fee."

Han Bin was stunned and looked at Zhao Fusheng in surprise. "Are you kidding?"

Zhao Fusheng shrugged. "Want to make a bet?"

It is said that one must reach the summit before they can stir up clouds and rain in others' lives. This time, Zhao Fusheng wanted to try whether he could turn the tables in someone else's life.