Chapter 2187 The Scourge of Real Estate

For a country, for a nation, if it loses its backbone, that is a very terrifying thing.

Fortunately, Huaxia is not South Korea.

So no matter what happens, Huaxia people can always persevere and get through it.

Of this, Zhao Fusheng had no doubt.

After reporting on Li Fuzhen's matter, Dong Chenxi left.

Since there was one billion US dollars in revenue, naturally they had to consider what to invest this money in next.

At this time, it was an era of global economic crisis, and making investments required expertise.

But in Zhao Fusheng's mind, he already had a plan.

The industry he planned to invest in was one that people usually overlooked.

"Luxury goods?"

At Future Investment headquarters, Dong Chenxi looked at Zhao Fusheng with a surprised expression.

"That's right, the luxury goods industry."

Zhao Fusheng nodded and said to Dong Chenxi, "Don't you think this is a promising industry?"

"Promising?"

Dong Chenxi looked incredulous.

She simply couldn't understand Zhao Fusheng's words. Now was a financial crisis; under these circumstances, the luxury goods industry was the last direction one should consider for investment.

Zhao Fusheng chuckled lightly. He naturally understood Dong Chenxi's thoughts. She had never experienced the baptism of the internet age or felt the impact of the information explosion era, so she certainly didn't know much about niche industries like luxury goods.

"Do you know the lipstick effect?"

Zhao Fusheng asked Dong Chenxi.

"The lipstick effect?"

Dong Chenxi was utterly puzzled.

"The lipstick effect is an economic phenomenon where economic downturns lead to a surge in lipstick sales. It's quite interesting."

Zhao Fusheng smiled and explained to Dong Chenxi, "It's also called the low-price luxury preference phenomenon. In the United States, whenever the economy is sluggish, lipstick sales explode. Because people believe lipstick is a low-cost luxury. When the economy is bad, people have limited funds for consumption, but their desire to consume doesn't disappear, so they buy these cheap luxuries to satisfy psychological needs and comfort themselves."

"And then?"

Dong Chenxi was dumbfounded: "So you think more and more people will buy luxury goods?"

"Sales of mid-to-low-end luxury goods will certainly be good. And as the economy recovers, people will increasingly crave what they couldn't have before."

Zhao Fusheng said calmly, "So I believe the luxury goods industry will develop very well in the future."

Of course, he wouldn't tell Dong Chenxi that, in his memory, the owner of the Louis Vuitton group would later become the world's richest man through this group.

According to this theory, the luxury goods industry was definitely worth long-term investment.

Dong Chenxi was silent for a long time, trying to digest Zhao Fusheng's words.

Zhao Fusheng chuckled and said nothing more. Instead, he placed a document he had previously had someone investigate in front of Dong Chenxi.

Dong Chenxi picked up the document skeptically and began to read.

After a long while, she looked up, her face full of surprise.

Indeed, according to the content of this document, Zhao Fusheng's plan actually seemed feasible.

...

...

Leaving aside Dong Chenxi taking the document to verify its feasibility, Zhao Fusheng had already returned home.

"Send the follow-up reports and the previous materials to Miss Dong."

Zhao Fusheng sat in the car and instructed Liu Yiming.

"Yes, Chairman."

Liu Yiming quickly nodded. This matter was his responsibility, and the people collecting the data were members of the secretarial office under him.

After all, Zhao Fusheng couldn't rely on just one secretary now. Usually, Liu Yiming reported directly to Zhao Fusheng, with other staff below him.

This was normal for a large company. As chairman, Zhao Fusheng had too many things to handle and many matters to attend to. If he only had one secretary handling everything as before, he would certainly be too busy.

"Pay attention to the changes in housing prices across Huaxia recently."

Zhao Fusheng remembered something and casually instructed Liu Yiming.

Liu Yiming was slightly surprised but nodded in agreement.

He naturally knew that the boss had always been concerned about domestic housing prices, but he hadn't expected Zhao Fusheng to be so concerned as to ask him to collect data on recent changes in domestic housing prices.

But on second thought, he found it quite normal.

After all, Future Real Estate was developing very well now. Although it wasn't the top real estate company in the country, it had accumulated a lot of land in the northern region.

Observant people knew very well that under the current circumstances, whoever had land would seize the initiative in the upcoming booming real estate industry.

So, in Liu Yiming's view, Zhao Fusheng's request was probably just to prepare for the future.

In fact, he was overthinking it. Zhao Fusheng did it for no other reason than that he occasionally remembered this matter.

Regarding Huaxia's real estate industry, Zhao Fusheng's feelings had always been complicated.

He knew very well how huge the profits in this industry were, but he also understood that not everyone could play in this industry.

To put it bluntly, without sufficient background, capital, and network, you couldn't establish yourself in the real estate industry.

This was no joke, but a fact.

However, since he had already started Future Real Estate, Zhao Fusheng naturally had to keep an eye on the real estate industry.

...

...

Indeed, Zhao Fusheng's concerns were not unfounded.

Two days later, when Liu Yiming handed a document to Zhao Fusheng, his expression was not relaxed.

"What's wrong?"

Zhao Fusheng asked Liu Yiming curiously.

Liu Yiming smiled bitterly: "You'd better take a look at this."

With that, he handed the document to Zhao Fusheng.

Zhao Fusheng was a bit puzzled, nodded, and took the document to read.

After reading only part of it, he understood why Liu Yiming's expression was so strange.

In the past three months, housing prices across the country had begun to rise uniformly, and the rate of increase was rapid.

"According to estimates from the Strategic Research Office, housing prices may rise to a very high level." Liu Yiming said to Zhao Fusheng with concern.

"How high?"

Zhao Fusheng frowned and asked.

"Housing prices in the capital could exceed thirty thousand, or even more."

Liu Yiming mentioned a figure he had never imagined, then smiled bitterly: "Chairman, do you think ordinary people will still be able to afford housing in the future?"

At that moment, Zhao Fusheng fell into silence.

He didn't know how to answer Liu Yiming, because he had already known the answer to this question in his previous life.

Huaxia's housing prices began to rise rapidly from now on.

And eventually reached a point where people felt helpless.

Even in small and medium-sized cities, housing prices reached several thousand yuan per square meter.

A sixty-square-meter apartment would cost two or three hundred thousand yuan.

For ordinary working-class families, this was no small amount.

It must be noted that even ten years later, many local people earned only two or three thousand yuan a month, and after deducting household expenses, the money they could save was negligible.

Yet even so, they had to tighten their belts to pay off their monthly mortgages.

After all, no one wanted their home to be taken away by the bank.

After this series of operations, who was the biggest beneficiary?

Unsurprisingly, it was the developers and the banks.

But Zhao Fusheng had no way out either. The chain of interests here was too huge, so huge that he didn't even dare to touch it, because once he did, even though Future Group was developing well now, it would still be devoured, or even vanish into thin air.

That was a market worth trillions!

If he messed it up, the terrifying energy behind it was absolutely something he couldn't bear.

Thinking of this, Zhao Fusheng sighed and said to Liu Yiming, "Keep monitoring. Also, call General Zheng over; I have something to discuss with her."

Liu Yiming didn't understand why, but he still nodded in agreement.