Chapter 0388: A Man's Name, a Tree's Shadow

Glancing casually at the materials of those few companies, Zhao Fusheng thought for a moment, picked out two, and said to Dong Chenxi, “Let’s go with these two.”

“Two?”

Dong Chenxi looked at Zhao Fusheng with considerable surprise.

Zhao Fusheng nodded: “Mm, you’ll be in charge of the planning proposal with a group of interns. I’ll provide the advertising slogans.”

Dong Chenxi was dumbfounded. It was the first time she had seen Zhao Fusheng do advertising planning like this. In the past, Zhao Fusheng always wrote a complete advertising plan himself. Now, he was directly telling subordinates to do the planning while he provided the slogans.

“You’re not writing it?” Since she was somewhat familiar with Zhao Fusheng, Dong Chenxi dared to ask.

Zhao Fusheng smiled: “What do you think is the most important part of an advertisement?”

“I remember you said it: to widely inform.” Dong Chenxi replied.

“Yes, to widely inform.” Zhao Fusheng said slowly, “The two manufacturers I chose, Linhai Group makes sports goods, and Meibang Apparel makes casual wear. They already have enough fame and market presence. What they lack is just an advertisement that makes consumers remember them.”

“You mean your advertising slogans can make consumers remember these two brands?” Dong Chenxi’s eyes lit up as she said to Zhao Fusheng.

Zhao Fusheng nodded: “Otherwise, what do you think makes me worthy of being called a gold medal planner while you can only be my assistant?”

Stifled by his remark, Dong Chenxi wasn’t angry. She chuckled and said, “Since that’s the case, I’ll find someone to make the planning proposal. Later, if you see no problem, I’ll contact the other side.”

It’s often said that advertising is a buyer’s market and advertisers hold high status, but that depends on who you’re dealing with.

For a gold medal planner like Zhao Fusheng, it was now the advertisers begging him to design their ad campaigns, not the other way around.

It was like celebrity endorsements. Top-tier celebrities never lack endorsement deals because there are rarely identical products of the same type. For instance, Adidas and Nike compete for the top NBA basketball stars every year, offering astronomical endorsement fees to make them the spokespersons for their shoe brands.

Now Zhao Fusheng was like those stars. Everyone knew he was a hot advertising planner and that he rarely made a move.

Now that there was a chance for him to personally design ads, naturally many companies were eager.

Who wouldn’t want their product to sell out like Brain Gold and make a fortune?

To this day, the story of Zhu Yushi buying Zhao Fusheng’s ad plan for a million had become a legend in the business and advertising circles. No one mocked the mysterious planner for overreaching; instead, everyone praised Zhu Yushi for his foresight.

If it were them, if they could boost product sales by twenty percent or more, they’d pay not just a million but even two million.

Everyone sees problems from different angles, so naturally they reach different conclusions.

“Contact them. Oh, and by the way, for Meibang, set the planning fee at five hundred thousand. For Linhai, one million.” Zhao Fusheng said to Dong Chenxi.

Dong Chenxi was taken aback: “Are you really charging that high?”

Zhao Fusheng laughed: “Looking at the world from ordinariness, you see happiness. Looking at life from contentment, you see cherishing. Looking at right and wrong from tolerance, you see understanding. Looking at yourself from introspection, you see turning points. Looking at the past from the present, you see ignorance. Looking at your heart from self-examination, you see growth. Do you know what you can see from a businessman’s eyes?”

After about a minute of silence, Dong Chenxi said to Zhao Fusheng, “Money?”

“Not just money, but profit.”

Zhao Fusheng calmly explained, then waved his hand: “You don’t need to worry about the rest. Notify them of my requirements. If they’re willing to cooperate, sign the contract. If not, ignore them.”

Business is like that—Zhou Yu striking Huang Gai, one willing to strike, the other willing to be struck. He provided what they needed, and they paid him in return—an equal exchange, neither owing the other.

Dong Chenxi nodded in agreement and didn’t say much more. She knew her position well, especially in the field of advertising planning. Zhao Fusheng had proven with facts that his words carried weight.

Leaving the company, Zhao Fusheng didn’t ask where Dong Chenxi was staying. She hadn’t graduated yet; she could go back to school or stay at a nearby hotel. A girl already stepping into the workplace was different from a true college student.

When he returned to the dormitory, Tan Kaixuan and Wen Yu were both back, but Zhao Fusheng didn’t see Wang Zhen.

“Where’s Old Wang?”

Zhao Fusheng asked curiously.

“Out with his girlfriend.” Wen Yu said grumpily.

Girlfriend?

Zhao Fusheng blinked, thinking he had misheard, but he saw Tan Kaixuan’s calm expression, clearly both he and Wen Yu already knew.

“What’s going on?” Zhao Fusheng frowned.

“Nothing much. It’s Old Wang’s female net friend, a girl from the Foreign Languages Institute, also a junior.” Wen Yu explained. “They got to know each other through online dating. She happened to run into Dong Chenxi when they came out of a hotel, and they just got together. Lately, Old Wang hardly stays in the dorm; he’s always at the hotel.”

…

A surge of cursing welled up in Zhao Fusheng’s heart. What the hell was Wang Zhen up to?

Was this a case of men turning bad when they get rich?

Opening his mouth to say something, Zhao Fusheng ultimately didn’t speak, only let out a helpless sigh.

What could he say?

Wang Zhen had broken up with Dong Chenxi, was single, and had found a girlfriend—whether a net friend or whoever. As an outsider, he really couldn’t criticize him.

But for some reason, Zhao Fusheng felt that the Wang Zhen in his memory was drifting further and further away.

Seeing Zhao Fusheng’s expression, Tan Kaixuan knew he was troubled. He waved his hand and said, “You don’t need to blame yourself or anything. This has nothing to do with you. Wang Zhen ending up like this is ultimately his own problem.”

Wen Yu also nodded and said, “Yeah, he and Dong Chenxi were never meant to be together. It was a mistake from the start when Dong Chenxi chose to be with him out of gratitude.”

“How can feelings be replaced by gratitude?” Tan Kaixuan shook his head and said.

Zhao Fusheng smiled bitterly: “I know, but the thing is, if I hadn’t brought Old Wang into the website business, maybe they wouldn’t have ended up like this.”

“Sooner or later.” Tan Kaixuan said dismissively. “Dong Chenxi is someone with ambition. Even if she didn’t work at Future Advertising, she would choose to go to a big city to make a living. Do you think Old Wang or his family would allow that?”

Zhao Fusheng fell silent. Tan Kaixuan’s words, though blunt, hit the nail on the head.

Sometimes, people part ways not only because of missed fate but also because they truly aren’t right for each other.