Chapter 0393: First Arrogant, Then Deferential

Dong Chenxi looked utterly bewildered, and Zhao Fusheng found it amusing: "What, find it strange?"

"Yeah, I don't quite understand." Dong Chenxi nodded.

Zhao Fusheng smiled: "It's actually simple. You've followed me on a few projects, and at the company you've absorbed things by osmosis. Compared to students, your biggest advantage is that you understand what kind of ads the market needs. So your proposal naturally carries that feel. Get it?"

Dong Chenxi half understood, but she was still amazed.

After all, Zhao Fusheng could guess she wrote it just by glancing at the proposal—that was quite impressive.

Zhao Fusheng didn't explain further; saying too much about some things was pointless.

He had no objection to Dong Chenxi's approach. After all, she majored in advertising design, so writing a proposal for him was fine.

Administrative work and planning were ultimately different.

Zhao Fusheng couldn't guarantee he was smarter than others, because wisdom, in essence, was about maximizing one's interests when making choices.

"So this proposal..." Dong Chenxi looked at Zhao Fusheng with some hesitation, clearly afraid he might be dissatisfied with her doing this.

After all, according to Zhao Fusheng's original arrangement, these proposals should have been done by interns.

He waved his hand dismissively: "It's fine. Let's go with this one."

"Huh?" Dong was a bit stunned. That was it? Approved?

"Or maybe... think it over," Dong Chenxi said after a moment. She really lacked confidence, since she had never done a proposal before.

Zhao Fusheng shook his head: "No need. It's not an important proposal anyway."

Now Dong Chenxi was dumbfounded. Not important?

Seeing her dejected expression, Zhao Fusheng laughed: "For these two companies' ads, the most important thing isn't the proposal, but the slogan. So I say this proposal isn't important."

Dong Chenxi half understood but nodded anyway. After all, Zhao Fusheng was the boss; he had the final say.

Seeing her look, Zhao Fusheng knew she didn't get it, but that was Dong Chenxi's good point: whether she understood or not, she would carry out her tasks to the letter.

Compared to those newbies who always thought they were the smart ones and their leaders were idiots, Dong Chenxi was more mature and sensible.

For a newcomer in the workplace, this was especially important.

Remember, in the workplace, the greatest pain is pointing out others' mistakes and then being blamed for it.

The reason is simple: sometimes in the workplace, being outspoken isn't necessarily the right thing.

"Contact them. Have them send a representative to discuss specifics." Zhao Fusheng said to Dong Chenxi.

Dong Chenxi was taken aback: "That's it?"

Zhao Fusheng smiled: "How complicated do you think it is? Don't worry, they'll be willing to talk."

He was telling the truth. Advertising itself was a promotional tool. Hundreds of thousands or even millions in planning fees might seem like a lot, but if successful, the profit returns for the merchant were enormous. So neither Linhai Group nor Metersbonwe had any extra thoughts about this planning fee.

However, after receiving the advertising proposal, there were still some dissenting voices.

"General Manager Zheng, are you joking with me?" The vice president of Linhai Group looked at Zheng Yao in surprise.

"What's wrong?" Zheng Yao countered, but inwardly she smiled bitterly. Zhao Fusheng was such a bastard, daring to let Dong Chenxi do this proposal. Wasn't he afraid the advertiser would get angry?

"Let's not beat around the bush. General Manager Zheng, do you think this proposal is worth a million?" The vice president of Linhai Group said exaggeratedly: "I reckon even the people in our marketing department could come up with this."

Zheng Yao's face flushed slightly, and Dong Chenxi felt embarrassed too. After all, she had written the proposal, and she knew its quality. Although Zhao Fusheng said it was better than what students could do, compared to proper marketing staff, it was just so-so.

Cursing Zhao Fusheng inwardly again, Zheng Yao looked up at the vice president and said calmly: "Our contract is already signed, so I don't mind showing you the slogan designed by Lucifer. He said this advertising proposal is worth at most five thousand, but this slogan—giving it to you for a million is really a bargain."

The vice president was stunned. It was said that Future Advertising had come this far thanks to the mysterious advertising planner behind it. Products he had personally planned, like Runshengyuan Qingzui Lozenges, Naohuangjin, and Aipu phones, had all become top sellers in their categories.

That was why the group had approved the million-dollar planning fee without hesitation. In their view, a million was a bargain if it could make Linhai Group dominate the sports product market.

Now, after seeing the proposal, the vice president was honestly disappointed. After all, to become a vice president of a large group, one couldn't be clueless. In his view, if this proposal was by Lucifer, then the man was a fraud.

But the problem was, based on his previous work, he didn't seem like that kind of person.

Yet the advertising proposal was right in front of him. The vice president was truly confused. What was going on?

Zheng Yao chuckled inwardly, shook her head, and placed the slogan Zhao Fusheng had written earlier on top of the proposal in front of her, pushing it to the vice president: "Take a look."

The vice president was startled, lowered his head, and glanced at the paper.

After just one look, he froze.

After a long while, the vice president looked up, his expression turning serious and earnest. He shed his earlier dissatisfaction and contempt, and said: "General Manager Zheng, I apologize for my words just now."

Zheng Yao shook her head: "It's okay, don't blame yourself. That guy's temper is like this. To be honest, this proposal wasn't even written by him; it was written by my assistant here."

Pointing at the note, Zheng Yao told the truth: "He only wrote that one sentence. The general idea for the ad campaign came from him."

The vice president, who had just been dissatisfied and criticized the proposal's low quality, now waved his hand repeatedly: "It's fine, it's fine. Our sports brand ads are always the same—old wine in new bottles. This time is no different. With those few athletes, what beauty can you capture? This proposal is already pretty good."

Dong Chenxi was dumbfounded on the sidelines. The shift from arrogance to deference was way too fast.