Chapter 0419 New Goal

After eating at the restaurant, Zheng Yao and the others saw Zhao Fusheng off to a hotel near the company. Dong Chenxi and Qin Wentao took their leave first, but Zheng Yao stayed behind.

"So, are you really planning to develop in the advertising circle for a while?" Zheng Yao looked at Zhao Fusheng and asked.

As Zhao Fusheng's partner, Zheng Yao naturally had the right to ask such a question.

Zhao Fusheng nodded: "To be precise, it's to accelerate the company's development and then transform."

"Transform?" Zheng Yao was startled, looking at Zhao Fusheng in surprise.

"Yes, do you think we can keep doing advertising forever?" Zhao Fusheng looked at Zheng Yao and asked a question that caught her off guard.

Zheng Yao was about to nod, but then hesitated.

If it were half a year ago, Zheng Yao might have directly said she planned to stay in advertising forever. But with the continuous development of Future Advertising over the past half year, she had come into contact with more and more aspects of various fields. She was well aware that the development path of Future Advertising was not as broad as many in the company imagined.

To put it bluntly, the company's current scale and development were largely due to Zhao Fusheng's advertising plans.

What would happen if one day Zhao Fusheng lost his inspiration and creativity?

Thinking of this, Zheng Yao's expression turned serious.

Zhao Fusheng naturally didn't know that Zheng Yao's mind had just wandered off inexplicably. If he had known, he would have laughed until his stomach hurt.

In fact, the reason he was considering transforming Future Advertising was because he had seen the successful experience of Huayi Brothers. After all, in Zhao Fusheng's impression, the domestic entertainment industry was quite profitable. With box office revenues often reaching tens of billions, the profits were substantial.

"Do you mean the company should take a diversified development path in the future?" Zheng Yao pondered for a moment and asked Zhao Fusheng.

She had thought it over carefully and felt that this idea was the most correct.

Zhao Fusheng nodded: "Yes, we should not only venture into advertising but also try other industries, especially film and television."

He paused and said seriously: "I think the future of film and television entertainment might develop even better than it does now."

Hearing this, Zheng Yao immediately sat up straight, staring at Zhao Fusheng: "Are you kidding? You know, the highest-grossing domestic film right now only made a hundred million, and that was the result of Ma Dajun's years of accumulation. Moreover, it benefited from being a mainstream film; otherwise, it wouldn't have reached that much."

Zhao Fusheng naturally knew which film she was referring to. "The Flag Flies" was a movie he had seen in the news shortly after his rebirth. At the time, he wondered why he had never seen it before.

Later, he discovered that not only was the film unknown to him in his previous life, but even the director Ma Dajun was someone he had never heard of.

Fortunately, as he gradually got to know some people in the entertainment industry, Zhao Fusheng realized that history had deviated in certain details.

Luckily, the general direction was fine; otherwise, Zhao Fusheng's foresight would have lost its meaning.

"Think about it, what were the box office revenues of those films ten years ago? What about five years ago? And last year?" Zhao Fusheng asked Zheng Yao.

Zheng Yao frowned slightly and shook her head: "Well, I don't know..."

Pfft!

Zhao Fusheng nearly spat out his water. He looked helplessly at this person who was undermining him and sighed: "You know Huayi Brothers, right? They transitioned from advertising to film production. Although we don't have their connections, we can venture into the investment industry, understand?"

Zheng Yao nodded half-understandingly, hesitated, and said: "You mean we can invest in some scripts and profit from them?"

Zhao Fusheng let out a long breath, thought for a moment, and said: "Something like that."

Zheng Yao's understanding was generally correct. Building a massive media group based on Future Advertising was the goal Zhao Fusheng had set after assessing all his advantages.

The first step was to develop Future Advertising and accumulate enough startup capital.

Next, he would use his foresight to lay out plans in the entertainment industry in advance. Although he didn't necessarily have to sign a large number of artists like Huayi Brothers, Zhao Fusheng believed that if he could make money simply by investing in a few films and TV dramas, he didn't need to care whether the company had stars.

"What exactly do you want to do?" Zheng Yao asked Zhao Fusheng with a puzzled expression. She truly couldn't see through his thoughts.

Zhao Fusheng smiled: "One of the most painful things in the world is wanting something but not getting it. In other words, the harder something is to obtain, the more we strive for it. If a goal is easily achieved, I doubt anyone would feel a sense of accomplishment from that success. What do you think?"

Zheng Yao was taken aback, then nodded: "That's true. I used to think running an advertising company wasn't easy, and earning a million was a distant dream. But now, I feel like if the company doesn't make a profit of over ten million within a year, I'd be letting you down as an investor."

Zhao Fusheng laughed: "Yes, to put it precisely, when a person's ideal or goal is achieved, and the immense satisfaction from self-fulfillment becomes overwhelming, if there's no new goal, the emptiness that follows will soon lead to degeneration."

At this point, he suddenly thought of Wang Zhen. Perhaps his initial goal was to earn a million and then live a peaceful life.

But Zhao Fusheng had helped him achieve that goal, and after that, Wang Zhen might have lost his motivation.

Zhao Fusheng didn't want to become someone like Wang Zhen, so after careful consideration, he made a new decision.

"According to your plan, are we going to get involved in the entertainment industry?" Zheng Yao asked Zhao Fusheng after seriously considering his words.

Clearly, there was a hint of hesitation in her tone.

Zhao Fusheng frowned: "What, you don't like the entertainment industry?"

To his surprise, Zheng Yao nodded matter-of-factly: "Of course. Do you think there are any clean people in that place?"

Zhao Fusheng stood there speechless for a long time, realizing he couldn't find a reason to refute Zheng Yao.

Are there clean people in the entertainment industry?

In a strict sense, maybe there are, but they are extremely rare.

It wasn't that Zhao Fusheng or Zheng Yao were exaggerating; it was simply the truth. Others might argue with Zheng Yao, but Zhao Fusheng, coming from an era of information explosion, knew better than anyone.

What a terrible place the entertainment industry is!