Chapter 0541: The Protagonist?

"Liu Yuan, you also studied advertising design. Have you heard of Future Advertising?" At the dinner table, a male student from Binzhou Engineering University asked Liu Yuan.

His name was Gao Feng, and he had a good relationship with Liu Yuan. They often hung out together during high school and occasionally kept in touch online after entering university.

Liu Yuan nodded upon hearing this: "I've heard of it. It's a company from Ninghai, right?"

"Yeah, it's quite impressive. I have a senior who joined their company after graduation. They say they've landed several big contracts in a row." Gao Feng sighed. "If I'd known, I would have studied advertising too. That senior of mine is still a trainee designer but already earns several thousand a month."

Liu Yuan smiled, speaking with some pride: "The advertising industry will definitely become a very promising field in the next ten years. Just wait and see, there will be more and more companies like Future Advertising. One day, I'll become a top designer too."

As an advertising major, he was well aware of Future Advertising's reputation. Even their professors occasionally discussed with students how Future Advertising had risen over the past year or so. In Liu Yuan's eyes, without that mysterious advertising designer, Future Advertising could never have achieved what it did today.

Sometimes, Liu Yuan and his roommate would fantasize in their dorm, wondering if they could do the same if given the chance.

Young hearts are always full of confidence. They believed countless times that if given the opportunity, they could certainly succeed.

"By the way, Fan Baobao, that commercial you starred in—was it produced by Future Advertising?" Liu Yuan suddenly remembered something and asked Fan Baobao, who was at another table.

Fan Baobao was startled for a moment, then nodded: "Yeah, why?"

"Have you met the designer of that ad?" A hint of eagerness appeared in Liu Yuan's eyes. Though he wouldn't admit defeat verbally, he deeply admired that person, because what they had done was enough to awe all newcomers in the industry.

In Liu Yuan's words, that person was a powerhouse who single-handedly supported an entire company.

"No," Fan Baobao shook her head and shrugged. "I was interviewed by General Manager Zheng at the time. I haven't met the ad designer, but I heard he's General Manager Zheng's boyfriend..."

"Oh."

"Pfft..."

Liu Yuan nodded with some disappointment, while Zhao Fusheng nearly choked on his drink.

What kind of joke was that!

Since when had he become Zheng Yao's boyfriend?

Especially since Fan Baobao said it with such seriousness, which made Zhao Fusheng find it quite terrifying.

If Fan Baobao ever found out the truth, what would her reaction be?

Thinking about this, Zhao Fusheng suddenly felt a chill down his spine, instantly conjuring up a scene in his mind comparable to the apocalypse.

As the ancients said, a good woman is never over a hundred jin; either flat-chested or short. His woman wasn't short, but the problem was she had a pair of A-cups. If she really flew into a rage, Zhao Fusheng knew he would never have the heart to fight back.

Gritting his teeth, Zhao Fusheng decided that until Fan Baobao could accept his hidden identity, he would never tell her that he was the one who designed and planned the Runshengyuan Qingpian Hantang ad.

This was for the sake of his own life!

"Liu Yuan, you seem really disappointed," someone nearby said to Liu Yuan with a smile.

Liu Yuan looked up and nodded: "To be honest, I think that person is very talented, but I want to compete with him even more. Because I believe if I were the one planning, I would do even better!"

As the saying goes, newborn calves are not afraid of tigers. In the eyes of newcomers like Liu Yuan, the mysterious designer of Future Advertising was certainly impressive, but not invincible. Many of Liu Yuan's classmates also thought that if they were in that position, they might do even better.

This is probably a common flaw among many young people: overconfident and arrogant, always believing they can handle everything. In their eyes, those who succeed are merely beneficiaries of an era lacking true heroes, allowing mediocrities to gain fame.

Thus, many fresh graduates leave the impression of being ambitious but lacking practical skills, inexperienced and unreliable.

Zhao Fusheng watched coldly from the sidelines, listening to Liu Yuan express his lofty ambitions. He shook his head helplessly and silently sighed, "Youth is truly wonderful."

Well, actually, it should be "ignorance is bliss."

Even with memories of two lifetimes and years of experience in the advertising industry, he wouldn't dare to boast as arrogantly as Liu Yuan was doing now. But this guy, not even graduated yet, only having won an advertising competition in Shanghai, dared to claim that he would have a place in the domestic advertising circle in the next ten years. Quite the big talk.

"Zhao Fusheng, what do you mean by shaking your head?" Gao Feng, sitting across from Zhao Fusheng, happened to see his action and immediately asked in dissatisfaction.

Frowning, Liu Yuan looked at Zhao Fusheng: "Zhao Fusheng, what's your problem?"

He also felt a bit annoyed. He was speaking with passion, and Zhao Fusheng shaking his head—what was that about? Disrespecting him?

Zhao Fusheng put down his phone and said calmly: "Nothing really. I just think what Liu Yuan said makes a lot of sense. The biggest reason an ad succeeds is that it sparks conversation. In short, the purpose of advertising is to make consumers remember the product. The content of the ad serves the ultimate goal. So the process isn't important; the result is what matters most."

Everyone was stunned. Even Liu Yuan looked at Zhao Fusheng in surprise, as if he never expected Zhao Fusheng to say something like that.

"Hmm, Zhao Fusheng, you studied advertising design too, right?" Someone nearby suddenly remembered this and spoke up.

Liu Yuan was taken aback, then looked at Zhao Fusheng: "I heard the founder of Future Advertising is a teacher from Ninghai Normal University. Do you know him?"

Zhao Fusheng nodded and honestly said: "He was my former advisor."

Everyone exchanged glances, surprised but also a bit awkward. It was like Zhang San and Li Si were boasting about how a certain rich man lived, saying he ate with golden spoons, while Wang Wu, who had been silent all along and ignored by them, casually said, "That guy is my neighbor."

This feeling was really strange, especially since the person saying it was Zhao Fusheng, who had always been a wallflower in the class and even at today's gathering.

"Oh, I see. Then you're lucky. After graduation next year, you can pull some strings and get a job at Future Advertising. That would be great," Gao Feng said casually.

Regardless, he was Liu Yuan's friend. Zhao Fusheng's attitude just now clearly showed disdain for Liu Yuan, so of course he had to mock Zhao Fusheng a bit.