Chapter 0064: Broadcast

Many times, once people have a goal, they become very proactive.

Zhao Fusheng felt that way now. At the computer mall, Su Xia was a straightforward person; after agreeing to help, she took it seriously. In the past few days, the website's traffic had noticeably increased.

And Zhao Fusheng was even more motivated, constantly updating the number of websites on the navigation page. His goal was five thousand websites.

If he really achieved that step, wo123 would likely become a leader in this field.

Of course, Zhao Fusheng also knew that this was just the beginning; there was still much more to do.

These past few days, Zheng Yao had been very busy, frequently meeting with heads of various companies through Liu Shaomei's introductions. Although no business deals were made, at least in Ninghai's business circles, the name Future Advertising had become known.

In Qin Wentao's words, what they were waiting for now was the broadcast of the Runshengyuan advertisement.

Because businessmen are shrewd; before seeing the effect of the advertisement, no one would truly promise anything.

Zhao Fusheng deeply agreed with this and did not interfere with Zheng Yao's decisions. From the very beginning of their collaboration, he had said that he was only responsible for advertising planning; as for developing clients and such, that was Zheng Yao's business.

There is an order to learning, and each has their specialty. Zhao Fusheng was just a reborn person who knew the general direction of historical development and had some things memorized, but he was not a god and could not cover everything.

If the way history unfolds is wrong, some will hate history, and some will revere it. But we must not forget that we may be participants in some history and makers of some history.

Zhao Fusheng was willing to do some things and create new history.

...

...

Li Yuan's surgery was scheduled for August 1st. Coincidentally, the advertisement for Runshengyuan Qingzui Hapian was also set to air on CCTV on August 1st.

In the morning, Zhao Fusheng took the bus from school to the hospital. When he entered the ward, Fan Baobao was holding her younger sister, while Zhao's father and mother were talking with Li Yuan, comforting her.

"Don't worry, it'll be fine," Zhao's mother said, holding Li Yuan's hand.

"Yes, I asked the doctor, and he said you'll recover in about a month, and you can get out of bed after a week in bed rest," Zhao's father also said to Li Yuan.

Li Yuan frowned: "No good, a month? That would delay opening the shop."

Clearly, she was more eager to start making money soon.

Zhao's father shook his head: "Don't rush for now. I have another idea. After your surgery, let's discuss it together."

The people he referred to were naturally Zhao's mother, Li Yuan, and himself.

As for Zhao Fusheng and Fan Baobao, they probably still had no say at home until they graduated from college.

Hearing his father's words, Zhao Fusheng's heart stirred. It seemed his father had taken his earlier suggestion to heart.

Looking at his father's back, Zhao Fusheng smiled. He was looking forward to seeing how far his father could go in this life.

"My advertisement is going to air today."

Fan Baobao said softly to Zhao Fusheng.

Zhao Fusheng was startled: "How do you know?"

He really hadn't expected Fan Baobao to know about this.

"General Manager Zheng called me," Fan Baobao said proudly. "She said if there are more ads in the future, she'll look for me again."

Zhao Fusheng smiled, not expecting that Zheng Yao thought highly of Fan Baobao.

But he still advised her: "You should be careful later. If someone asks you to shoot an ad in the future, it's best not to accept just any product."

"Why?" Fan Baobao looked confused, but still turned to Zhao Fusheng.

She knew Zhao Fusheng studied advertising, and to use a trendy phrase, he was a professional in this area. So, to some extent, what he said had substance.

Zhao Fusheng glanced at his parents and Li Yuan, seeing they were still talking, and said to Fan Baobao: "Think about it, the ad you shot has already defined you as a certain image. If you go and accept ads for other products, won't that damage your image?"

Fan Baobao seemed thoughtful, but clearly, Zhao Fusheng's words made her realize something.

Just then, a nurse came to notify that the patient was about to undergo surgery. Zhao Fusheng didn't say more, and accompanied Fan Baobao as they watched Li Yuan enter the operating room.

The surgery light came on. Fan Baobao sat on the hospital bench holding her sister, waiting for her mother's return...

...

At that very moment, in the office of Future Advertising, Zheng Yao was also staring nervously at the phone.

She was waiting, waiting for Liu Shaomei's data statistics.

In fact, when the ad began airing on CCTV-1, many viewers were taken aback.

"Want to know the taste of Qingzui?"

"Kiss? What are you thinking? They're talking about Qingzui lozenges."

Pure, playful—in that fifteen-second ad, Fan Baobao presented an image unlike any before.

More importantly, this type of ad was appearing on CCTV for the first time.

"What kind of ad is this? So vulgar!" In one household, an elderly person frowned. Clearly, the matter of kissing appearing blatantly in an ad was hard for the old to accept.

"I think it's fine," the child in the family said indifferently. "They didn't say anything bad."

Such debates arose among many who saw the ad, and unconsciously, people remembered the four words 'Qingzui lozenges'.

The logic was simple: the more controversial something is, the more it leaves a deep impression. Everyone discusses it. This was a common marketing strategy in the internet age, but in 1999, few realized it.

Of course, there was indeed an issue of taste. But what Zhao Fusheng had said to Liu Shaomei was the reason she decided to make the ad this way.

"I believe kissing is a noble act, a way to convey emotion. Only at a very noble stage do people kiss. And kissing requires oral hygiene."

Facing a reporter who had called her phone, Liu Shaomei spoke eloquently.

Clearly, the reporter was stunned by her words. On second thought, he found the answer completely impeccable.

"President Liu, the results are out." Putting down the phone, someone knocked and entered, reporting to Liu Shaomei.

"What's up?" Liu Shaomei was a bit surprised. The ad had only just aired; what results could there be?

"Several provincial distributors have already come to inquire about our product," the subordinate said with delight.

Liu Shaomei let out a long breath; the hanging heart finally settled.

In fact, entrusting the ad to Zheng Yao had been a huge pressure on her. After all, Zheng Yao was a newcomer with no successful work to reference. If it failed, it wouldn't just be a loss of production costs, but more importantly, it could ruin the product's reputation.

It could even cause Runshengyuan lozenges to lose their already small market share.

But now, the facts proved that her choice was not wrong.