Chapter 0675: The Hardworking Little Bee

When Fan Baobao returned home after finishing her afternoon shoot, she saw Zhao Fusheng sitting on the living room sofa, looking tired, reviewing materials.

"What's this?"

Pointing at the materials scattered on the coffee table, Fan Baobao asked curiously.

"Materials from the company, three public service ads." Zhao Fusheng didn't hide it from Fan Baobao and replied.

After all, Fan Baobao knew he was an advertising copywriter at Future Advertising, and she usually didn't care about such things.

"Oh, is President Zheng worried you're too idle?" Fan Baobao covered her mouth and laughed. She also felt that Zhao Fusheng's life was too free; he usually didn't go to the office but often accompanied her.

"You can't say that. Advertising copywriters like us don't need to report to the company every day." Zhao Fusheng wouldn't give her a chance to mock him and defended himself: "Creativity requires inspiration; you wouldn't understand."

Fan Baobao blinked, feeling that Zhao Fusheng was fooling her, but she couldn't pinpoint what was wrong.

"Forget it, I can't be bothered with you." Fan Baobao said helplessly.

"By the way, you don't have many scenes left in the crew, do you?" Zhao Fusheng thought for a moment and asked Fan Baobao.

Fan Baobao's scenes were designed by him; even if Jiang Wen let her play extras out of respect for him, her scenes should be almost over.

Sure enough, Fan Baobao nodded: "Yeah, today was the last day. All of us are done. Teacher Jiang said we don't need to go for now."

As she spoke, she smiled slightly and covered her mouth: "You don't know, when he said that today, he was so reluctant."

Obviously, the only person Jiang Wen was reluctant to part with was Zhou Yun.

Zhao Fusheng shook his head helplessly. With Fan Baobao and her friends as a group of close friends, Comrade Jiang Wen's path to pursuing Zhou Yun was bound to be full of hardships.

"Alright, you look at the materials." Fan Baobao said to Zhao Fusheng. She knew that serious matters were important and couldn't disturb her boyfriend's work.

Zhao Fusheng nodded and continued reviewing the materials.

The public service ads requested by CCTV this time mainly aimed to promote filial piety toward parents and elders. In Zhao Fusheng's view, such ads often served merely as propaganda; if they were truly effective, there wouldn't be so many crimes.

But regardless, since the higher-ups had requirements, he just had to follow them.

Recalling a few public service ads he had seen before, Zhao Fusheng bent down and began writing the plan.

...

...

Doing advertising planning isn't as easy as people imagine. Many think that advertising planning is just coming up with an idea and then putting it into action.

In reality, that's impossible.

From the proposal of an idea to its implementation as a plan, an advertising plan requires a rather complex process.

Simply put, a commercial plan attracts people with selling points and profit points. The former is the reason to attract customers to buy, while the latter is the reason to make money.

Of course, if it's not a commercial plan but a public service ad plan like what Zhao Fusheng was doing now, it's relatively simpler. Just finding points that can move the audience is enough.

Fortunately, Zhao Fusheng had been exposed to too many such public service ads in his previous life, enough for him to choose three that met the requirements.

Sometimes, something might be extremely difficult for ordinary people, but for a successful person, it's as simple as eating and drinking. The principle that it's not difficult for those who know applies here.

"Still not done writing?"

After who knows how long, Fan Baobao came over and saw Zhao Fusheng still sitting there writing, so she couldn't help asking.

Zhao Fusheng looked up and showed a smile: "It's okay, almost done. If you're sleepy, go to bed first."

"It's fine, I'll keep you company."

Fan Baobao shook her head, smiled, casually picked up a copy of "An Actor Prepares," and sat there accompanying Zhao Fusheng.

The ad plans Zhao Fusheng wrote were directly copied from the public service ads he had seen in his previous life. In his view, there was nothing wrong with that, and he didn't need to worry about ratings.

Classics are classics; good things are good things.

Just like some movies, even after decades, they remain good movies in people's hearts, and people are still willing to buy tickets to see them in theaters.

In China, there are few places like Hollywood, where old movies release Blu-ray editions, anniversary editions, director's cuts, etc., to make money from fans, and the income is stable, not less than some new movies.

Even in China, more than ten years later, when the internet became popular, old movies from the 1980s and 1990s still dominated many TV channels, video websites, and even the pirated DVD market, attracting countless viewers.

So Zhao Fusheng wasn't worried at all that his ad plans would be disliked.

It wasn't until midnight that Zhao Fusheng finally finished writing the first plan. He straightened up and let out a long breath.

"Are you done?"

Fan Baobao, who was leaning on the sofa reading, looked up and asked in surprise when she saw Zhao Fusheng's expression.

Zhao Fusheng smiled and nodded: "You must be exhausted too, right?"

While he was writing, Fan Baobao, to avoid disturbing him and to keep him company, had been carefully reading there, trying not to make any noise. It was really hard on her.

"It's okay. Let's rest." Fan Baobao said softly to Zhao Fusheng: "Do you want me to make you a midnight snack?"

Zhao Fusheng was taken aback. Her sudden wifely demeanor really surprised him. He hesitated: "Um, can you?"

"Of course I can." Fan Baobao smiled slightly, looking dignified and generous: "As your lover, taking care of you is my duty."

Blinking, Zhao Fusheng felt that his girlfriend might be possessed.

No kidding, when had Fan Baobao ever been so gentle? Or rather, the word 'gentle' didn't match Fan Baobao in any way, stroke by stroke.

"Um, when is your birthday?" Zhao Fusheng suddenly asked Fan Baobao.

Fan Baobao was stunned and looked at Zhao Fusheng with a puzzled expression: "What are you talking about? That's weird."

Zhao Fusheng smiled awkwardly: "Nothing, nothing."

He couldn't tell Fan Baobao that he had just been having crazy thoughts.

Fan Baobao looked at Zhao Fusheng suspiciously. Her woman's intuition told her that he had just thought of something bad.

"Do you want it or not?" The woman made a lion's roar pose and asked.

"Yes, yes, yes." Zhao Fusheng quickly nodded in agreement, afraid that she might transform in the next second.