Chapter 72: Each Holds Their Own View

Zhao Fusheng managed to persuade Zheng Yao to leave, otherwise he figured this woman would definitely use the excuse of comforting him to organize a studio dinner.

It had to be said, once a woman developed a career drive, it could actually be quite terrifying.

In Tan Kaixuan's words, men conquer the world, women conquer men, so those who truly conquer the world have always been those seemingly gentle and jade-like young women.

Zhao Fusheng sometimes thought about it and found it reasonable; heroes always have a weakness for beauties. No matter how formidable a man, unless he was gay, he would eventually be conquered by a woman one day.

Returning to the dormitory, he put away his proposal. Zhao Fusheng turned on his computer, checked the website's traffic, and found that the number of visitors had been increasing day by day. He broke into a happy smile, knowing that sooner or later, this website would astonish everyone.

He went to bed and slept. The next morning, Zhao Fusheng arrived at the studio and handed his proposal to Zheng Yao.

"Did you write this?"

After a long while, Zheng Yao looked up with a strange expression, staring at Zhao Fusheng, and asked in surprise.

"What's wrong? Is there a problem?" Zhao Fusheng glanced at Zheng Yao, puzzled, not understanding what her expression meant. Was she dissatisfied with his proposal?

"Um... are you deliberately trying to disgust Zhu Yushi?" Hesitating for about ten seconds, as if struggling whether to speak her true thoughts, Zheng Yao finally chose a euphemistic way to say it to Zhao Fusheng.

Zhao Fusheng frowned: "What do you mean by that? I'm being very serious."

"Serious?" Zheng Yao's voice immediately rose a few decibels. Pointing at the proposal, she blurted out: "After being serious, you write something like this..."

Clearly, in her view, this was not a qualified advertising proposal at all, because the content was far too low-end. Or to put it more directly, no mature advertising professional would consider this a good advertising proposal.

"Hmm, you think this proposal is no good?"

Zhao Fusheng finally caught on, smiled, and asked Zheng Yao.

Zheng Yao nodded: "How to put it, it's too tacky."

The word 'tacky' completely summed up Zhao Fusheng's proposal. Whether it was the advertising character image or the slogan, there was nothing that gave a refreshing feeling. She even felt it was inferior to the work of some junior or senior students.

Although Zhao Fusheng was only a sophomore about to become a junior, in Zheng Yao's view, his level was certainly not limited to this.

Zhao Fusheng shook his head. Clearly, Zheng Yao's words didn't affect him much, because although this proposal seemed unremarkable, he knew it had been tested by reality.

"Do you know what the secret to successful advertising is?" Zhao Fusheng suddenly asked Zheng Yao.

Zheng Yao was taken aback: "Planning?"

She was no layman; having graduated with a master's degree, she knew quite a bit about the advertising industry. It was just that, as her mother put it, she didn't have the talent for advertising planning.

"Exactly, planning. And the core of planning is creativity. A few years ago, there was a cross-talk show called 'Idea Company.' Originally in China, advertising was also called 'ideas.'" Zhao Fusheng said to Zheng Yao: "So-called ideas, in simple terms, are innovation. Innovation doesn't require extremely pioneering thinking because it's already integrated into every small thing in life. For example, someone wants to drink water, but he can't directly stick his head into a well or a river. So he needs a cup, and the merchant is the one selling cups. And we are the ones who think of making him sell cups to customers, right?"

Zheng Yao nodded, her delicate brows slightly furrowed. She had to admit that Zhao Fusheng's words made a lot of sense.

"In my understanding, besides daring to think, advertising also requires daring to act. You have to be brave enough to speak out what you see and discover. I know a saying about love: meeting the wrong person at the wrong time, or meeting the right person at the right time. Believe me, if a good idea meets the right person, it's a shortcut to success."

"Some say success only comes to those who are prepared. I want to say that the shortcut to success is only visible to those who can see it."

"To borrow a famous quote from Steve Jobs: 'The difference between a leader and a follower is innovation!'"

Finally, Zhao Fusheng looked at Zheng Yao with a smile, took a deep breath, and said calmly: "Now, do you understand what I mean?"

Zheng Yao's expression eased slightly. After a moment of hesitation, she said word by word: "You mean this proposal is innovative enough and can impress Zhu Yushi and his team?"

Zhao Fusheng shrugged: "Who knows? I've given him the opportunity to innovate. Whether he can seize it depends on whether he has the strategic vision."

He meant what he said. No matter how novel his creativity, if Zhu Yushi wasn't an ambitious and visionary person who wanted to expand the Brain Gold business, then everything he did would be in vain.

"You..."

Zheng Yao was speechless. She didn't know what to say anymore.

Although Zhao Fusheng's recent words sounded reasonable to her, the problem was that from a professional perspective, Zhao Fusheng's proposal didn't seem competitive at all.

In fact, Zheng Yao felt that if they took such a proposal to a bid, they would most likely be laughed to death.

But the current problem was that in the entire Future Advertising, Zhao Fusheng was the only advertising planner. Qin Wentao was fine for odd jobs and logistics, but if she asked him to produce a complete advertising proposal in a few days, Zheng Yao knew that either Qin Wentao would be driven crazy by her, or she would have to be insane to make such a decision.

"Alright, don't overthink it. Just do as I say and take this proposal to Beijing." Zhao Fusheng smiled at Zheng Yao, giving her a reassurance: "Even if it fails, I promise you I'll honestly accept another company's product later, okay?"

Earlier, Zheng Yao had mentioned letting Zhao Fusheng pick some companies in Ninghai and accept their invitations to do advertising planning for their products.

Originally, Zhao Fusheng had refused, but this time, to put Zheng Yao at ease, he agreed.

Zheng Yao's eyes lit up: "Really?"

"Really, truer than gold and diamonds." Zhao Fusheng nodded.

"Then I'll send Xiao Qin and Bai Jie." Zheng Yao smiled, treating it as a reward for their trip. She didn't hold out much hope anyway.

"Suit yourself, I don't mind. But remember, if it gets selected, I'll negotiate the price with Zhu Yushi personally." Zhao Fusheng smiled and added a sentence.

Zheng Yao nodded helplessly. Although she thought Zhao Fusheng was dreaming, she decided to humor him for now. Otherwise, if he suddenly quit, even the next advertising job would be difficult.

Seeing her expression, Zhao Fusheng knew that Zheng Yao probably hadn't taken his words to heart. He smiled, said nothing more, and turned to leave.

Watching Zhao Fusheng leave, Zheng Yao called Bai Jie and Qin Wentao in, told them about the trip to Beijing, and finally said seriously: "You two can treat it as a vacation. When you get there, contact the Brain Gold company, hand in the proposal, go through the motions on the day of the bid, and then you can come back."

Qin Wentao and Bai Jie exchanged glances. Bai Jie's face flushed slightly. Qin Wentao hesitated and asked in a low voice: "What if we win the bid?"

"Win the bid?"

Zheng Yao laughed as if she had heard some incredible joke, and said irritably: "If we win, I'll give you a five-thousand-yuan bonus. Honestly, one person is crazy enough, and now you're joining in."

Then she said to Bai Jie: "Keep an eye on him, don't let him cause trouble."

After all, Bai Jie had more social experience than Qin Wentao.

Bai Jie nodded gently, her watery eyes looking at Qin Wentao, lost in thought.