Chapter 0896: Happy Cooperation

The Germans are very meticulous; this is well known to the whole world. Just like the romantic French, the stiff British, and the greedy Jews, everyone knows that the Germans are most famous for their meticulous attitude.

Whether in the military or in business, it's the same.

Less than three days after Zhao Fusheng's proposal was submitted to Mercedes-Benz Asia Pacific by Future Advertising, Zheng Yao received a call from a German who claimed to be the General Manager of Mercedes-Benz Greater China.

"Dear Ms. Zheng, hello."

The middle-aged man who called himself Cross was as polite on the phone as he was in person. In his forties, with a foreign face, he spoke fluent Chinese.

If his face were covered and he spoke, Zheng Yao would even feel that her own Beijing accent wasn't as smooth as his.

"Mr. Cross, hello." Sitting across from Cross, although surprised by his Chinese proficiency, Zheng Yao dared not be the least bit negligent. There was no help for it; if her sources were correct, this man was the one who could make the decision on Mercedes-Benz's domestic advertising this time.

"Time is limited, so I'll make it brief." Cross smiled slightly, as if he could see Zheng Yao's nervousness. "It's like this: I'd like to ask you, who created the advertising proposal your company submitted to us?"

Zheng Yao was taken aback, then smiled. "I think that proposal has already indicated that it was designed by our company's best advertising planner. He is well-known domestically and is a gold medal planner in the industry."

"Hmm, is it that legendary mysterious planner?" Cross asked with interest.

Clearly, he had heard of someone's reputation.

Zheng Yao nodded. "Yes, he happened to have time and inspiration recently, so he made this proposal for your company."

Pausing, Zheng Yao asked cautiously, "May I ask what business you have in meeting me today?"

She was truly a bit baffled. Originally, after the proposal was submitted, it would take a week for the winning advertising company to be officially announced. Yet the head of Mercedes-Benz had directly arranged to meet her. Although she had great confidence in Zhao Fusheng's abilities, Zheng Yao still couldn't figure out what was going on.

After all, before the winning company was announced, Cross meeting her alone was a rare occurrence in the industry.

Hearing Zheng Yao's words, Cross smiled slightly and said calmly, "It's like this: after internal discussions within our company and approval from headquarters, Mercedes-Benz has officially canceled the advertising bidding activities for the second half of 2002 in China."

"What!"

Zheng Yao was greatly startled and blurted out, "What, what does this mean?"

Then she came to her senses and looked at Cross in surprise. "Does it have something to do with our Future Advertising?"

Cross laughed. "Yes, your company's advertising proposal not only moved me personally but also moved Mercedes-Benz headquarters. We are willing to establish a long-term and stable cooperative relationship with Future Advertising. Of course, we also have a requirement: that the advertising for Mercedes-Benz cars in the Chinese market can only be planned by that gentleman, every quarter, every year."

When he said the last few words, Cross's tone was heavy, making it clear that this was the key point.

Zheng Yao was no fool; she knew better than anyone the importance of Zhao Fusheng to Future Advertising, and now that importance had been demonstrated.

Cross's attitude had made it very clear: Mercedes-Benz was impressed by Zhao Fusheng's advertising proposal, and to secure long-term cooperation with him, they were willing to choose Future Advertising.

"Thank you for Mercedes-Benz's trust, Mr. Cross. Please rest assured that Future Advertising attaches great importance to this cooperation." Zheng Yao said to Cross seriously. She knew that at this moment, she had to be firm in her attitude and give the other party enough confidence.

"That's good." Cross nodded slightly, clearly satisfied with Zheng Yao's attitude. "Also, you can tell that gentleman that we agree to his condition: the brand ambassador for Mercedes-Benz in the second half of the year will be chosen by him."

The expression on Zheng Yao's face suddenly became strange, but she managed to stay calm and said nothing else.

With the business concluded, Cross naturally took his leave. Zheng Yao also returned to the company. On the way, she directly dialed Zhao Fusheng's mobile phone.

"You little rascal, did you already know for sure that the Germans would adopt your proposal?" As soon as the call connected, Zheng Yao asked Zhao Fusheng.

Zhao Fusheng chuckled. "What are you saying? I'm not a god, nor can I predict the future. How would I know what the Germans are thinking?"

"Then how did you dare to propose that we determine the Mercedes-Benz ambassador?" Zheng Yao was puzzled; this was the thing she was most curious about in the whole matter.

You see, when the proposal was first submitted, Zhao Fusheng had insisted that Zheng Yao must propose this condition to Mercedes-Benz: if Mercedes-Benz intended to cooperate with Future Advertising, then the advertising ambassador for the next quarter would be chosen by Future Advertising.

At the time, Zheng Yao was a bit baffled, but now she felt as if she had opened the door to a new world.

That was the advertising ambassador for Mercedes-Benz cars. As a major brand that had already gained international recognition, Mercedes-Benz's fame and recognition needed no description. Zheng Yao even believed that as soon as the news got out, people would actively seek her out for cooperation.

After all, for domestic celebrities, becoming the advertising ambassador for Mercedes-Benz cars would directly elevate their status by a notch.

What is the entertainment industry? It's a vanity fair. Everyone who enters this circle has their own aspirations; some seek fame, others seek profit.

Becoming the advertising ambassador for Mercedes-Benz, a matter of both fame and fortune, only a fool would choose to refuse.

Not everyone is like Fan Baobao, who has Zhao Fusheng backing her. For those celebrities and their agencies, an advertising endorsement for Mercedes-Benz cars is enough to drive them crazy.

On the other end of the phone, hearing Zheng Yao's question, a smile curled at the corner of Zhao Fusheng's mouth. He knew that his proposal had likely moved those meticulous Germans.

This was not surprising, after all, the plan he had put forward had been tested by the market in his previous life and proven to move consumers.

What Zhao Fusheng was looking forward to now was the reaction of certain people when they learned of this news.

You see, if his sources were correct, recently Wang Jinghua had been working hard to promote cooperation between Mercedes-Benz and Huayi Brothers.

And now, she might first need to reconsider how to phrase things to win over Zhao Fusheng.