Chapter 0197: Success

"If what you say is true, I'm willing to endorse Aipu phones for free." Andy Lau, a man of decisive action, spoke to Zhao Fusheng before Yue Yiling could say anything.

Zhao Fusheng laughed: "Brother Hua, are you joking?"

Yue Yiling kept winking at Andy Lau, thinking, What the hell? Millions or even tens of millions in endorsement fees, and he's giving it up just like that, swayed by a few words? It seemed like a joke.

Zheng Yao's eyes went wide. If Andy Lau was endorsing for free, wouldn't Zhou Feifei do the same?

That would save so much production cost!

For advertising planning, celebrity endorsement fees were often a headache. With a total budget of only a hundred million, having to shell out ninety million to endorsing stars left very little for the actual advertising campaign. This made things tough for the planners at the ad agency, as doing more with limited funds was no easy task.

Andy Lau smiled slightly: "But I have one condition."

"Go ahead," Zhao Fusheng nodded. He wasn't stupid; there was no way the Heavenly King would give up his endorsement fee for no reason.

"It's like this: I want it written into the contract that if Aipu phones fails to fulfill the promised donation, then my endorsement fee will be ten million, not a cent less." Andy Lau looked at Zhao Fusheng and spoke slowly.

Hearing this, Zhao Fusheng laughed.

He hadn't expected the Heavenly King to think so far ahead.

Clearly, Andy Lau was only half-convinced by what Zhao Fusheng had said. After all, anything could change before it was actually carried out.

That was why Andy Lau had proposed such a condition to Zhao Fusheng.

Zhao Fusheng nodded but didn't speak. Instead, he looked at Zheng Yao, since she was the company's general manager and had the final say on such matters.

Zheng Yao smiled: "Don't worry, I'll make sure this is written into the contract. The head of Aipu will also communicate with you. And when the donation is made, we hope you, as the endorser, can attend as well."

Andy Lau smiled slightly: "Rest assured, President Zheng. As long as they are sincere about charity, I am willing to cooperate unconditionally."

Zhao Fusheng stood up and extended his hand to Andy Lau: "In that case, I won't disturb your rest. Our company will send someone later to discuss the specific contract."

Andy Lau smiled and suddenly asked: "Forgive me for asking, but you haven't talked to Sister Hua yet, have you?"

Zhao Fusheng nodded: "Since you've agreed, do you think she can refuse?"

Andy Lau was taken aback, then laughed. He nodded, gave Zhao Fusheng a deep look, but said nothing more.

Just as Zhao Fusheng had said, since Andy Lau had agreed, even if Wang Jinghua was dissatisfied in her heart, she couldn't back out.

After all, her cooperation with Andy Lau had just begun; she wouldn't risk angering the Heavenly King over something like this.

More importantly, if even the Heavenly King was willing to endorse Aipu's charity event for free, what could Zhou Feifei do?

Thinking of this, Zheng Yao's mouth was practically grinning from ear to ear as she left the hotel.

"Not bad, really not bad." Sitting in the car, Zheng Yao looked at Zhao Fusheng with satisfaction: "I didn't expect you to be such a good negotiator."

Zhao Fusheng rolled his eyes helplessly: "Teacher, what do you mean by that?"

"Nothing, just thinking that next time something like this comes up, we can definitely send you." Zheng Yao said cheerfully. Clearly in a good mood, she didn't bother to correct him for calling her 'teacher' instead of 'President Zheng.'

"No way. I'm fine with the occasional guest appearance, but if you had me negotiating every day, the planning department would go crazy." Zhao Fusheng said with a smile.

He had interacted with Tang Yu a few times. His ability was average, but he was loyal to the company. Such a person might not have the skill to expand the business, but he was definitely a reliable steward.

Zheng Yao rolled her eyes: "You're just too lazy."

Zhao Fusheng shrugged but didn't reply.

The two returned to the company by car. Shortly after entering, Tang Yu and Bai Jie also came back. As soon as he walked in, Tang Yu gave Zhao Fusheng a thumbs-up: "Planner Zhao, I'm convinced!"

"What happened?" Zheng Yao asked curiously.

Tang Yu walked over to Zheng Yao, handed her the contract, and said with a smile: "As soon as we met Chairman Han of Aipu, he asked if we had brought the proposal. I showed it to him, and he signed without a second word, instructing General Manager Han Bin to fully support our promotional plan."

Bai Jie added: "Yes, Chairman Han didn't hesitate at all. He signed after seeing the proposal. But he had one request: that Xiao Zhao personally serve as the producer for this campaign."

Producer?

Zhao Fusheng frowned, about to refuse, when Tang Yu spoke up: "I was thinking the same thing. No one knows this proposal better than you, so you being the lead planner is the most suitable."

Zheng Yao also nodded: "Old Tang can be your deputy. If you need anything, just say the word."

As Tang Yu mentioned this, she realized that this advertising campaign wasn't just a simple commercial. If it were like before—just shooting an ad and then forgetting about the follow-up promotion—then anyone like Tang Yu or Bai Jie could handle it.

But this time, the Aipu phone ad campaign was a complete product launch plan. Without Zhao Fusheng, the creator of the proposal, it would be difficult to execute properly.

Therefore, Zheng Yao felt that Zhao Fusheng really needed to take charge personally.

Zhao Fusheng naturally understood their reasoning. This wasn't an investment of a few hundred thousand or a few million. Aipu's purchase of CCTV ad slots, plus donations to the Hope Project and universities nationwide, had already pushed the budget close to a hundred million.

With such a huge investment, if there were no results, Future Advertising's reputation would be completely ruined.

Not to mention the Han family's background, but even just the lack of advertising effectiveness would be a turning point that could change the fate of the fledgling Future Advertising.

If successful, Future Advertising's path ahead would be smooth.

If it failed, the entire company would likely fall apart in no time.

The victor is king, the loser a bandit—this holds true in any industry.